NatWest 6 Nations 2018
Digital Design, Motion Design
For the 2017 November International Series, Vodafone sponsored the campaign 'Who We Are Is How We Play' as part of 'Team Of Us'.
The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play.
Vodafone wanted to emphasis it's position as a technologically advanced phone company. We designed and used Datagrams to send out on social platforms, aimed at the social fan to create conversation. They give bite sized chunks of information to create talking points.
Below is the Datagram campaign done for the NatWest 6 Nations Championship. The Datagrams featured before each of Ireland's matches on social platforms. The content was derived from data that could be used as 'talking points'. We used team-kit-inspired colours to help the social fan familiarise with each of the nations.