Stephen-Willis
Stephen Willis Product Designer
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Fuel The 4th

Digital Design

Radical March 2017

The Fuel The 4th campaign was centred around the recent success of the Leinster Rugby team in the European Champions Cup. Together with Life Style Sports and Leinster Rugby I worked on a campaign which embraced the idea of Leinster winning another European Cup and adding a 4th Star to their jerseys.

The campaign is building towards the quarter final game between Leinster and Wasps which took place in Dublin on 1st of April 2017.

The campaign worked across various forms of media including Social Media Content, Print in match programmes and video which was shown online and in the stadium.

 

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